Sharpen Your Social Media Skills
Are you a working professional who wants to sharpen your Social Media skills? Study social media marketing in a hip, modern tech center, #theVIBE, and earn college credits from an accredited institution of higher education.
Our Social Media program is ideal for students interested in careers focused on social media, such as copywriting or strategy, as well as related careers in advertising and marketing. These are high-demand fields in which early career professionals can command salaries ranging from $60,000 a year for copywriters to more than $100,000 for social media marketing managers.
Our convenient Parsippany location is located just 45 minutes from New York, the city with the highest volume of social media jobs, giving you the opportunity to connect with leaders in the field.
|Flexibility: Each course is 8-weeks long, rolling start dates, completion time 8 months.|
|Competitive Internship Program: Social Media Marketing skills are the #1 skill requested in our career center with many paid internships available.|
|Access to #theVIBE: The Social Media Center of Expertise, with individual use of iMacs, touchscreen Video Wall, Apple TV’s, and The Pulse, our state-of-the-art analytics software suite to listen to the voice of the world via social media.|
Social Media Marketing:
This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web. 4 credits | no pre-requisites
This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads. The course will include the design, implementation and analysis of a digital ad campaign. Google certification in AdWords and Mobile Ads is embedded within this course. 4 credits | no pre-requisites
This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools. Google Certification in analytics via the Google IQ exam is embedded within this course. 4 credits | no pre-requisites
Social Media Marketing Strategy & Consulting:
This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns, and Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client. 4 credits | First Three Classes are Pre-Reqs
“#theVIBE will help ensure that the next generation of business leaders is able to harness the power of digital platforms and translate their online presence into tangible results.”
– Cory A. Booker | United States Senator
“Centenary University’s Social Media Marketing Certificate opened up different career opportunities for me and I love my new job in digital marketing.”
– Julianna Lopez | Student