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Interested in becoming a Business Major? Consider a business degree with a concentration in Social Media Marketing. Learn the concepts in Social Media Marketing and Digital Marketing, while earning your full business degree.

Program Overview:

Flexibility: Each course is 8-weeks long, rolling start dates, completion time 8 months.
LIVE Class Format: Our Social Media Marketing courses are now offered in a new and exciting LIVE format. You are now able to participate in sessions remotely through our live streaming technology at our #theVIBE Parsippany location. This new format gives students the ultimate control of how to complete these synchronously streamed courses. The choice is yours. Do you want to be in class or in the comfort of your home? Now, no matter where you are or what may come up, you can take a social media marketing class at Centenary University.
Access to #theVIBE: The Social Media Center of Expertise, with individual use of iMacs, touchscreen Video Wall, Apple TV’s, and The Pulse, our state-of-the-art analytics software suite to listen to the voice of the world via social media.
Digital Badges: Centenary is proud to offer digital badges as part of our Social Media Marketing program. Digital badges are issued after each course and can be used on your resume, LinkedIn profile, personal website or portfolio to display the skills you have gained.

Details on the courses required for the degree program below:

Did you know?

Centenary University is the only university in the tri-state area to offer Social Media as a concentration in a Bachelor’s program.

Our graduates will be able to differentiate themselves with a skill set that is in high demand.

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Required Courses


This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web.

4 credits | no pre-requisites


This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools.

4 credits | no pre-requisites


This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads. The course will include the design, implementation and analysis of a digital ad campaign.

4 credits | no pre-requisites


This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns, and Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client.