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Interested in becoming a Business Major? Consider a business degree with a concentration in Social Media Marketing. Learn the concepts in Social Media

Marketing classes and apply your knowledge of Social Media Marketing tools by working with real-world businesses in our modern technology center #theVIBE.

Program Overview:

#Credits: 128
Class Format: Blended or Online or On-ground
Fit: within the standard 4-year sequence, 16 credits focused on Social Media Marketing
Flexibility: can couple with another business concentration, e.g. Sports Management + Social Media Marketing
Included: Competitive Internship Program
Included: #theVIBE special events
Included: special access to #theVIBE center for individual use of iMacs, touchscreen Video Wall, Apple TV’s, and The Pulse, our state-of-the-art analytics software suite to listen to the voice of the world via social media
Included: membership in #theVIBETRIBE (proactive students capturing, posting, and changing the way we view the world)

Details on the courses required for the degree program below:

Did you know?

Centenary University is the only university in the tri-state area to offer Social Media as a concentration in a Bachelor’s program.

Our graduates will be able to differentiate themselves with a skill set that is in high demand.

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Required Courses


This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web.

4 credits | no pre-requisites


This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools.

4 credits | no pre-requisites


This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads. The course will include the design, implementation and analysis of a digital ad campaign.

4 credits | no pre-requisites


This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns, and Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client.